celebrates 2-year anniversary Minneapolis, MN April 25, 2010 , the once small start-up has just celebrated its 2 year anniversary with a bang. Their success is obvious as shown by its eye-opening 2,890% growth since inception. While the recent economic climate has forced many established businesses to fail, and deterred many potential start ups, DefySupply truly has “defied” the odds. The e-commerce furniture site had been flying under the radar for its first year and half until it made national headlines with its front page article in the Minneapolis Star Tribune last September.
The article focused on its early successes and its unique business model. has made its niche by providing fully customizable, commercial and residential furniture that is sourced directly from leading manufacturers. With over 3,500 products, free shipping, unbeatable prices, and a no questions asked return policy, their focus of selection, price, and service seems to be working. Founder Brent Gensler explains “We have grown almost entirely by word of mouth. We have loyal and satisfied customers that continue to buy from us both for personal and commercial use. They tell their friends, and they keep coming ‘s exciting” Specializing in bar stools, sectional sofas, patio sets and office furniture, they have a growing presence in the restaurant, residential and commercial furniture markets.
Moving forward, they are planning on dramatically increasing their product selection and hope to provide over 5,000 different models, all customizable. About DefySupply Minneapolis-based DefySupply is a Web-based company that sells all types of furniture at rock-bottom manufacturer’s prices, direct to business customers and consumers. Through an exclusive relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. With two pricing options to choose from, DefySupply offers a monthly membership for $4.99 or an annual membership for $38.99, both of which provide members with lowest possible prices and flexible payment options. DefySupply also offers non-member pricing on all products at a slight premium over member pricing.