5 Reasonable Measurements To Make News Media Worthy


How do you impress the media today? Well, one thing is be sure that you better don't waste their time. Virtually, every media outlet from television, radio, magazines, even blogs are operating with fewer staff. They still have the same deadlines and massive work to do, but without as much help. One good thing is that media outlets are scramming for news stories to capture and keep their audiences. What this means is that right now is an excellent opportunity to receive some free publicity and almost everyone could use a freebie in this economy. Your pitch has to be of relevance and importance. If not you will surely find yourself on a black ball listl. There are some reasonable measurements to take to remain newsworthy. Following these steps will help to stay on the media's good side and off the blackball list. Reality Checking: Reality Check is many things in one. It is a non-partisan public interest resource to counter the effect of media saturation and model a new kind of public discourse on public issues.

It is a community composed of small, online discussion groups, developed as an experiment to overcome some of the limitations of online discussion. And, finally, it is a place to jump into the mess that is the impeachment hearings, and it comes out with a clearer head. Similarly be aware; of what is going on in the news; seriously do some self reality to make sure that you are up to date on the latest news happenings. You can't make the news if you don't understand what is going on surrounding the news. Prepare News: Media is a crucial tool to work with. Although the prospect of working with the media may seem daunting at first, you can reach hundreds and even thousands of people with one newspaper article or television clip. There are so many social media resources to create news buzz. Try starting a company blog, put some videos on YouTube, or connect with others on Stumbleupon or Twitter. Here are some tips for preparing yourself for effective media work in your community. *Have a Personalized stationary, *Create your own media list, *Write in a press release, *Promote your event, & then *Follow up your event. Promote the News: Big search engines like Google News and Bing News are seeking ,that content has to be engaged and literate, based on the tried and tested rules of the most effective news journalism, and entirely free of anything that could be construed by Bing or Google as spam or promotional material. If they catch the faintest whiff of the latter, they will drop the site like a hot brick. Supply top quality news content from our team of professional writers, enhancing the positive effects of platforms like WordPress with an additional human approach to search engine optimization and tailor-made content.

Most story ideas in the media are created from a press release. Make sure that you actively promote news to attract the media to cover stories on you. Success is only partly related to chance; the rest is down to cutting-edge promotion techniques and great content. Monitor the News: Staying on the pulse of rising news stories is an entry to pitch and promote news to receive coverage. When it comes to breaking news stories the media always seek topics on related subjects to add to the story. Now how well do local news outlets in your community cover minority issues? To find out, organize a media monitoring project in a class or discussion group. Just one week of monitoring can surprise you with what's included - and what's left out. Select one week to monitor. Have one or several people commit to reading one daily paper or watching one local TV news program for the entire week. Each monitor should count the number and length - in column inches or minutes/seconds of air time of stories involving minority persons or subjects. *Develop a chart to further analyze the coverage by subject matter (crime? sports? business? features?) by significance and by racial group covered. *When the entire group compares results from each monitoring report, patterns, trends - and further questions - will surely emerge. Discussion and analysis could go on for weeks! Win- Win Match: In order to receive free publicity from a media outlet you need to offer win-win match solutions to cover news about you. Pitching a storyline that does not match a media outlet's target audience is the fastest way to land on a blackball list. Also make sure that you are pitching reporters who cover news related to your pitch. Reporters don't pass on news to other reporters because it fits their category better; they simply toss your bad pitch.

After Pocono Death Should NASCAR do More to Protect Fans


With the drop of a red flag, NASCARcan stop an event whenever racing conditions are deemed dangerous.Should the sanctioning body do the same when the grandstands surrounding the track are in peril? That was the question facing the sport Monday as track promoters and NASCAR executives scrutinized their race procedures and emergency warning systems after a fan was killed by a lightning strike after Sunday's Pennsylvania 400 at Pocono Raceway. MORE: Fan who died was 41-year-old father of 3 "The tricky part is making the decision to clear the facility," said Ed Klima, director of emergency services for Dover Motorsports, which owns Dover International Speedway. "The facility is ultimately responsible for fans' safety. With that said, it's obviously very difficult to get people to leave if there are still cars going around the track." Pocono cleared its grandstands after a torrential downpour delayed Sunday's race by more than two hours.

But after a severe weather warning was issued at 4:12 p.m., the track didn't evacuate fans before NASCAR stopped the race and made Jeff Gordon the winner at 4:54 p.m. The fatal lightning strike occurred seven minutes later in a parking lot behind the grandstands. While NASCAR is responsible for driver safety, track officials are responsible for spectator safety. NASCAR spokesman David Higdon said its initial analysis showed Pocono had provided adequate warnings to its fans. "The track acted appropriately, and we are aligned with them," Higdon said. "They have a very substantial emergency action plan that we review with them well in advance (of race weekends). … Ultimately, (the tracks) need to ensure the safety of the fans up to our expectations for them." Pocono Raceway President Brandon Igdalsky said the track was in contact with NASCAR officials about the threatening weather but didn't know whether stopping the race to clear the stand was considered. "The race is NASCAR's call," Igdalsky said. "That's always their call." A rare occurrence Pocono's Facebook page and social media networks were filled by fan outcry Monday and debate over whether fans were alerted properly. Igdalsky said the track was reviewing its records of how many announcements were made but conceded some fans didn't hear it. He said emptying the seats during a race was more difficult because fans weren't paying heed with their attention being diverted by multihued cars whizzing past and with the constant rumble of 800-horsepower engines. "You could make 100 announcements, and they may only hear one," Igdalsky said. Though there are many instances in which NASCAR stopped practice and qualifying to help evacuate the grandstands, it rarely happens during races. There was a Camping World Truck Series race at The Milwaukee Mile in 2008 in which people were ushered from their seats during a 25-minute red flag for bad weather.

It's not uncommon for tracks to cancel and postpone track activity, sometimes several hours or even days, in advance of race weekends. In September 2003, Dover canceled practice and qualifying Friday two days early because of Hurricane Isabel moving through the East Coast. In September 2008, Richmond International Raceway announced on a Friday afternoon that it was moving a Saturday night Sprint Cup race to Sunday afternoon because of a tropical-storm forecast. Last year, Atlanta Motor Speedway moved its race from Sunday to Tuesday afternoon after a forecast of severe weather for Monday. Atlanta President Ed Clark said evacuating his 99,000-seat grandstands during a race would be challenging. "I'm not casting any blame here (but) as long as cars are going around track a lot of people aren't going to pay attention to whatever you tell them," Clark said. "I'm not trying to do NASCAR's job. Our job is to manage the facility and take care of the people in the facility. Theirs is to run the race. "With some fans, if there's a car going around the track, they'll sit in a monsoon to watch it. That's why we have the greatest fans in the world." Humpy Wheeler, president of Charlotte Motor Speedway for more than three decades before his 2008 retirement, said the track twice had evacuated its grandstands while races were running. Wheeler said if he was 100% sure the track would be hit by a bad storm, he would lobby NASCAR to stop the event to help relocate fans beneath the grandstands in an orderly fashion. "NASCAR would not usually put out the yellow or red flag until it actually started raining," Wheeler said. "I had a problem with this, because often lightning begins (before that). They had a tough call because of gas, tire and pit sequencing but I am a firm believer in stopping the race before rain hits if lightning is probable. If it is just rain, then it is a different story. "My beliefs are grounded on 50 years of serious weather study and observation at tracks. I believe the track manager and NASCAR should mutually make the decision as to when to stop the event. And if lightning is highly probable, it should be done before the rain comes." The National Weather Service agrees. It suggests that when lightning is within 15 miles of a venue, an evacuation of the facility should begin if it appears the thunderstorm is moving in. When lightning is detected within 8 miles of a venue, the National Weather Service suggests that "event officials suspend activities." Higdon said NASCAR was conducting a thorough review to consider changes to its policies and race procedures, but that weather and fans' safety could factor into the decision to throw a red flag. "It's definitely a joint process; we're sitting side by side with track officials (in the control tower)," Higdon said. "We're in close communication. As far as the race is concerned, that is ultimately our call. The facility and the stands, that is the responsibility of the (race) promoter. "We're in lockstep; very rarely are we doing things independently. There will be certainly cases where an evacuation would have taken place at a track while a race might still be going on. "But ultimately, we're the ones responsible for making decisions on a red flag like (Sunday)." Klima said there have been 15 to 20 weather-related evacuations during race weekends at Dover Motorsports facilities (including the defunct Memphis Motorsports Park and Nashville Superspeedway) since he joined the company in 1996. "In each scenario we worked with NASCAR and were able to convey the situation to them so we could get cars off the track or do things to make sure we tried to get everybody out of the grandstands," Klima said. "We have had a coupe of instances where we have stopped competition for weather. Several years ago at Nashville on practice and qualifying, we had an F4 tornado on the ground headed right toward the track and ceased all activity." 'Something has to be done' Tracks today use public address systems, video boards, social media networks and portable loudspeakers on police cars to help spread the word to fans. Daytona International Speedway implemented a text messaging system this season to push out weather updates to fans' cellphones during race weekends. Pocono made announcements via Twitter and Facebook and its track PA, but Igdalsky wouldn't specify further details of its emergency notification plan. Some fans who attended Sunday's race complained the track should have done more to notify them. Joan Alain of Ottawa, Canada, said her phone didn't have sufficient coverage for monitoring Twitter. "There's got to be more warning put out," Alain said. "I think something has to be done. It's our responsibility as fans, but it's really hard when you're caught up in it, and if you don't have a warning that there's a severe, dangerous thunderstorm overhead, then people aren't going to react as they normally would." Knowing where to send fans also can be a challenge in NASCAR, where racetracks don't have the capabilities to handle overflow crowds. "One of the biggest concerns with a motor sports venue is lightning," Klima said. "The majority of motor sports venues are metal structures as opposed to an NFL stadium, and there's inherent differences in the construction." Klima said evacuating a NASCAR crowd "depends on the scenario and amount of time. We're trying to get them to an area safer than where they are. "That's very difficult in motor sports venues. In an NFL stadium, you can send them down to a mezzanine, and they can hold majority of people or in the concourse." Igdalsky said Pocono advised fans to seek shelter in their cars. At Texas Motor Speedway, President Eddie Gossage said the track advises fans to go underneath its 122,377-seat grandstands and also opens its concession and souvenir stands and 11 elevator tower stairwells to provide shelter. The track's grandstands are grounded to prevent fans from being hit beneath them. "You can't lock the gate and not let them leave," Gossage said. "You have a lot of fans who decide, 'I'm going to the car,' or, 'I can beat it.' That's when you run into problems." Gossage, who has been president of Texas since its 1997 opening, isn't sure that red-flagging a race necessarily is the best decision for evacuating the grandstands. "There is a risk," he said. "What if you stop the race and advise people to take shelter and the storm goes around you? Is that the right thing to do? Whenever you do that, you risk putting people in position of danger because they might respond a little overly enthusiastically and have people trampled. It's dangerous to advise people to evacuate because some overreact. "I don't know you can write a plan and say, 'This is what you do, and if lightning is so many miles away, you stop the race.' " In instances when Dover Motorsports has tried to clear the grandstands, Klima said sometimes a handful of fans still refused to leave. "Anytime you have these emergency situations, it's easy to go back and Monday morning quarterback," Klima said. "We can plan and put procedures in place but at the end of the day, people still have to take ownership for their actions," he said. "We can clear the grandstands and institute a severe weather plan, and people still can choose not to follow it."

Importance of Press Pass for Journalists


A Press Pass is a journalist's most precious possession, a ticket to enter any major event or show without being interrogated at the gate. Show your press card to the man-in-uniform at the entrance of the hall where the event is being organized and he will just take a glimpse at it and know your credentials. Such is the power of press passes that having one dangling from your neck equals the worth of all your other credentials accumulated in the form of business cards, badges and trophies. Nowadays, companies looking out for a good Personal Relation and being at the top of the front cover often give Press Passes to journalists they find worthy of the same. However, getting one from an authorized firm or organization has its own aura endowing journalists and press photographers benefits galore in the form of easy access to restricted areas, discounts, convenience in daily life and loads more. Having a Press ID also gives you opportunities to carry out research work and accumulate your credentials, thus gaining more exposure and experience.

You might just be surprised and elated to find how easily at times, a business house or a company approves a Press Pass in order to improve their own PR. In such cases approvals and accreditations also pour in quite quickly while you might also obtain benefits pertaining to particular products of the company. Obtaining a Press Card from legitimate and authorized organizations is also something which all journalists should aim at instead of trying hands on meager media channels. Certified Press IDs from such organizations are sufficient proofs of your abilities and credentials as a journalist. By registering with such firms you get access to their website portals where you can freely publish your articles, photos and journals. At times, for certain kind of journalistic projects you might require an approval or confirmation letter from the editorial office other than your Press credentials. However, if you already have a certified Presseausweis from an authorized organization getting the editorial letter will be a cakewalk. How would you like your car being labeled as belonging to someone special? A Press Pass will do just that for you providing a press sign or board for your car allowing you parking privileges anywhere you go. What's more, you can even get special benefits in the form of discounts when you go on shopping sprees or opt for car rentals.

The importance of a Press ID is all the more valuable to aspiring journalists and amateurs who can obtain whole lot of experience by simply possessing certified Presseausweis. A Press ID contains all important information along with your photograph which does away with the need for further verification of your identity. But the real significance of a Press Card lies in its immense power to allow you inside any event whatsoever. Whether it is a scintillating fashion show or a theater premier with a big-shot as the Chief Guest, a circus in town or an international film event, you will be the lucky one to cover the whole show from the center and add to your credentials. Want to be the first to cover every important event taking place nationally or internationally? Get your Presseausweis from IAPP by just logging on to our official website at

Defy Supply Celebrates 2nd Birthday


celebrates 2-year anniversary Minneapolis, MN April 25, 2010 , the once small start-up has just celebrated its 2 year anniversary with a bang. Their success is obvious as shown by its eye-opening 2,890% growth since inception. While the recent economic climate has forced many established businesses to fail, and deterred many potential start ups, DefySupply truly has "defied" the odds. The e-commerce furniture site had been flying under the radar for its first year and half until it made national headlines with its front page article in the Minneapolis Star Tribune last September.

The article focused on its early successes and its unique business model. has made its niche by providing fully customizable, commercial and residential furniture that is sourced directly from leading manufacturers. With over 3,500 products, free shipping, unbeatable prices, and a no questions asked return policy, their focus of selection, price, and service seems to be working. Founder Brent Gensler explains "We have grown almost entirely by word of mouth. We have loyal and satisfied customers that continue to buy from us both for personal and commercial use. They tell their friends, and they keep coming 's exciting" Specializing in bar stools, sectional sofas, patio sets and office furniture, they have a growing presence in the restaurant, residential and commercial furniture markets.

Moving forward, they are planning on dramatically increasing their product selection and hope to provide over 5,000 different models, all customizable. About DefySupply Minneapolis-based DefySupply is a Web-based company that sells all types of furniture at rock-bottom manufacturer's prices, direct to business customers and consumers. Through an exclusive relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. With two pricing options to choose from, DefySupply offers a monthly membership for $4.99 or an annual membership for $38.99, both of which provide members with lowest possible prices and flexible payment options. DefySupply also offers non-member pricing on all products at a slight premium over member pricing.