How do you impress the media today? Well, one thing is be sure that you better don't waste their time. Virtually, every media outlet from television, radio, magazines, even blogs are operating with fewer staff. They still have the same deadlines and massive work to do, but without as much help. One good thing is that media outlets are scramming for news stories to capture and keep their audiences. What this means is that right now is an excellent opportunity to receive some free publicity and almost everyone could use a freebie in this economy. Your pitch has to be of relevance and importance. If not you will surely find yourself on a black ball listl. There are some reasonable measurements to take to remain newsworthy. Following these steps will help to stay on the media's good side and off the blackball list. Reality Checking: Reality Check is many things in one. It is a non-partisan public interest resource to counter the effect of media saturation and model a new kind of public discourse on public issues.
It is a community composed of small, online discussion groups, developed as an experiment to overcome some of the limitations of online discussion. And, finally, it is a place to jump into the mess that is the impeachment hearings, and it comes out with a clearer head. Similarly be aware; of what is going on in the news; seriously do some self reality to make sure that you are up to date on the latest news happenings. You can't make the news if you don't understand what is going on surrounding the news. Prepare News: Media is a crucial tool to work with. Although the prospect of working with the media may seem daunting at first, you can reach hundreds and even thousands of people with one newspaper article or television clip. There are so many social media resources to create news buzz. Try starting a company blog, put some videos on YouTube, or connect with others on Stumbleupon or Twitter. Here are some tips for preparing yourself for effective media work in your community. *Have a Personalized stationary, *Create your own media list, *Write in a press release, *Promote your event, & then *Follow up your event. Promote the News: Big search engines like Google News and Bing News are seeking ,that content has to be engaged and literate, based on the tried and tested rules of the most effective news journalism, and entirely free of anything that could be construed by Bing or Google as spam or promotional material. If they catch the faintest whiff of the latter, they will drop the site like a hot brick. Supply top quality news content from our team of professional writers, enhancing the positive effects of platforms like WordPress with an additional human approach to search engine optimization and tailor-made content.
Most story ideas in the media are created from a press release. Make sure that you actively promote news to attract the media to cover stories on you. Success is only partly related to chance; the rest is down to cutting-edge promotion techniques and great content. Monitor the News: Staying on the pulse of rising news stories is an entry to pitch and promote news to receive coverage. When it comes to breaking news stories the media always seek topics on related subjects to add to the story. Now how well do local news outlets in your community cover minority issues? To find out, organize a media monitoring project in a class or discussion group. Just one week of monitoring can surprise you with what's included - and what's left out. Select one week to monitor. Have one or several people commit to reading one daily paper or watching one local TV news program for the entire week. Each monitor should count the number and length - in column inches or minutes/seconds of air time of stories involving minority persons or subjects. *Develop a chart to further analyze the coverage by subject matter (crime? sports? business? features?) by significance and by racial group covered. *When the entire group compares results from each monitoring report, patterns, trends - and further questions - will surely emerge. Discussion and analysis could go on for weeks! Win- Win Match: In order to receive free publicity from a media outlet you need to offer win-win match solutions to cover news about you. Pitching a storyline that does not match a media outlet's target audience is the fastest way to land on a blackball list. Also make sure that you are pitching reporters who cover news related to your pitch. Reporters don't pass on news to other reporters because it fits their category better; they simply toss your bad pitch.